Project summary
In 2024, the Conflux team approached us to create a visual identity for their pathology intelligence company. Inspired by our work for NASA, they wanted a similar aesthetic that felt both technical and visionary.
Project summary
In 2024, the Conflux team approached us to create a visual identity for their pathology intelligence company. Inspired by our work for NASA, they wanted a similar aesthetic that felt both technical and visionary.
Logo
We designed an abstract yet fluid mark that reflects the nature of their pathology research. The form also references the "C" and "X" consonants within the name.
Logo
We designed an abstract yet fluid mark that reflects the nature of their pathology research. The form also references the "C" and "X" consonants within the name.
Logo
We designed an abstract yet fluid mark that reflects the nature of their pathology research. The form also references the "C" and "X" consonants within the name.
Guidelines
Guidelines were developed alongside the visual identity to codify typography, color, layout, patterns, and the overall aesthetic.
Guidelines
Guidelines were developed alongside the visual identity to codify typography, color, layout, patterns, and the overall aesthetic.
Guidelines
Guidelines were developed alongside the visual identity to codify typography, color, layout, patterns, and the overall aesthetic.
Brand Application
Real-world assets and digital examples were created to supplement the brand guidelines, serving as a foundation for the internal Conflux team to design and build products.
Brand Application
Real-world assets and digital examples were created to supplement the brand guidelines, serving as a foundation for the internal Conflux team to design and build products.
Brand Application
Real-world assets and digital examples were created to supplement the brand guidelines, serving as a foundation for the internal Conflux team to design and build products.
