Project summary
Full brand design and visual identity for Direct, an established leader in the short-term rental software industry.
Project summary
Full brand design and visual identity for Direct, an established leader in the short-term rental software industry.
Logo Design
The logo concept draws from the dimensionality of living spaces, using three-dimensional planes to build the mark. These planes form an abstract lowercase "d" as a nod to the Direct name.
Logo Design
The logo concept draws from the dimensionality of living spaces, using three-dimensional planes to build the mark. These planes form an abstract lowercase "d" as a nod to the Direct name.
Logo Design
The logo concept draws from the dimensionality of living spaces, using three-dimensional planes to build the mark. These planes form an abstract lowercase "d" as a nod to the Direct name.
Logo Construction
These isometric planes allow for exploration in motion and pattern design. We paired the mark with a complementary wordmark featuring similar angles to ensure visual cohesion.
Logo Construction
These isometric planes allow for exploration in motion and pattern design. We paired the mark with a complementary wordmark featuring similar angles to ensure visual cohesion.
Logo Scaling
Scalability was a key consideration. The logo is designed to scale effectively, especially for smaller screens and digital applications.
Logo Scaling
Scalability was a key consideration. The logo is designed to scale effectively, especially for smaller screens and digital applications.
Logo Scaling
Scalability was a key consideration. The logo is designed to scale effectively, especially for smaller screens and digital applications.
Logo in Motion
The logo was constructed to allow motion and animation to build the mark.
Logo in Motion
The logo was constructed to allow motion and animation to build the mark.
Logo in Motion
The logo was constructed to allow motion and animation to build the mark.
Brand System
We built a comprehensive brand system that defines the visual direction, logo usage, iconography, color usage, type rulesand even Midjourney prompts to ensure cohesion across all touchpoints.
Brand System
We built a comprehensive brand system that defines the visual direction, logo usage, iconography, color usage, type rulesand even Midjourney prompts to ensure cohesion across all touchpoints.
Type
We paired Berkley Mono for headlines with FK Grotesk to create a typographic system that feels tech-forward yet user-friendly.
Type
We paired Berkley Mono for headlines with FK Grotesk to create a typographic system that feels tech-forward yet user-friendly.
Type
We paired Berkley Mono for headlines with FK Grotesk to create a typographic system that feels tech-forward yet user-friendly.
Color System
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Color System
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Color System
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Iconography
Developed an icon style featuring dimensionality to align with the overall visual aesthetic.
Iconography
Developed an icon style featuring dimensionality to align with the overall visual aesthetic.
Brand Application
Development of physical assets and go-to-market materials to extend the brand identity beyond digital applications.
Brand Application
Development of physical assets and go-to-market materials to extend the brand identity beyond digital applications.
Brand Application
Development of physical assets and go-to-market materials to extend the brand identity beyond digital applications.
Stylization
Creation of visual styles that apply broadly across all photographic mediums.
Stylization
Creation of visual styles that apply broadly across all photographic mediums.
Stylization
Creation of visual styles that apply broadly across all photographic mediums.
Gradients
Abstract gradients to be used in background applications.
Gradients
Abstract gradients to be used in background applications.
Gradients
Abstract gradients to be used in background applications.
