Project summary
In 2022, we created a comprehensive brand system and visual identity for Extra, a debit card that builds credit. As the first of its kind on the market, the brand needed to stand out and feel revolutionary in a crowded and often mundane fintech space.
Project summary
In 2022, we created a comprehensive brand system and visual identity for Extra, a debit card that builds credit. As the first of its kind on the market, the brand needed to stand out and feel revolutionary in a crowded and often mundane fintech space.
Logo Refresh
The Extra logo needed a refresh when we began the redesign. We traded hard edges and asymmetric letterforms for a more balanced and refined mark. As a bonus, the logo was designed so the Extra card fits perfectly within the lowercase "e."
Logo Refresh
The Extra logo needed a refresh when we began the redesign. We traded hard edges and asymmetric letterforms for a more balanced and refined mark. As a bonus, the logo was designed so the Extra card fits perfectly within the lowercase "e."
Logo Refresh
The Extra logo needed a refresh when we began the redesign. We traded hard edges and asymmetric letterforms for a more balanced and refined mark. As a bonus, the logo was designed so the Extra card fits perfectly within the lowercase "e."
Card Design
We redesigned the flagship Extra card to feature the logo’s connecting shape. This form became a primary identifier used throughout the visual direction, as it correlates directly to the upward movement of credit scores.
Card Design
We redesigned the flagship Extra card to feature the logo’s connecting shape. This form became a primary identifier used throughout the visual direction, as it correlates directly to the upward movement of credit scores.
Card Design
We redesigned the flagship Extra card to feature the logo’s connecting shape. This form became a primary identifier used throughout the visual direction, as it correlates directly to the upward movement of credit scores.
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