Project summary
We created a visual identity and logo for Extropic Corp, a computing company developing hardware that utilizes thermodynamics and diffusion to create highly efficient computing chips.
Project summary
We created a visual identity and logo for Extropic Corp, a computing company developing hardware that utilizes thermodynamics and diffusion to create highly efficient computing chips.
Logo Concept
Conceptually, the logo is layered with symbolism related to diffusion models and thermodynamics as they relate to computing. Despite the complexity of the concept, the logo distills into an easily recognizable and simple mark.
Logo Concept
Conceptually, the logo is layered with symbolism related to diffusion models and thermodynamics as they relate to computing. Despite the complexity of the concept, the logo distills into an easily recognizable and simple mark.
Logo Concept
Conceptually, the logo is layered with symbolism related to diffusion models and thermodynamics as they relate to computing. Despite the complexity of the concept, the logo distills into an easily recognizable and simple mark.
Stylization
Analog stylization of the logo on simulated retro LCD or CRT hardware demonstrates how it flexes even in lo-fi contexts.
Stylization
Analog stylization of the logo on simulated retro LCD or CRT hardware demonstrates how it flexes even in lo-fi contexts.
Stylization
Analog stylization of the logo on simulated retro LCD or CRT hardware demonstrates how it flexes even in lo-fi contexts.
Brand Application
Sci-fi contexts were a logical choice to showcase the logo instead of traditional brand applications. We imagined the mark imprinted on a space station hull or a handheld device in the year 3024, testing whether the design would remain timeless.
Brand Application
Sci-fi contexts were a logical choice to showcase the logo instead of traditional brand applications. We imagined the mark imprinted on a space station hull or a handheld device in the year 3024, testing whether the design would remain timeless.
Brand Application
Sci-fi contexts were a logical choice to showcase the logo instead of traditional brand applications. We imagined the mark imprinted on a space station hull or a handheld device in the year 3024, testing whether the design would remain timeless.
