Project summary
We designed the iconic mark for NASA / JPL’s Mars 2020 mission, which successfully landed the Perseverance rover on Mars.
Project summary
We designed the iconic mark for NASA / JPL’s Mars 2020 mission, which successfully landed the Perseverance rover on Mars.
Logo Mark
Inspired by the Perseverance rover, the logo distills the vehicle into its simplest, most recognizable form. The resulting mark is both deeply symbolic and instantly iconic.
Logo Mark
Inspired by the Perseverance rover, the logo distills the vehicle into its simplest, most recognizable form. The resulting mark is both deeply symbolic and instantly iconic.
Logo Mark
Inspired by the Perseverance rover, the logo distills the vehicle into its simplest, most recognizable form. The resulting mark is both deeply symbolic and instantly iconic.
Logo Construction
The logo features three symbols: the Perseverance rover, the planet Mars, and a four-pointed star representing distant Earth.
Logo Construction
The logo features three symbols: the Perseverance rover, the planet Mars, and a four-pointed star representing distant Earth.
Logo Construction
The logo features three symbols: the Perseverance rover, the planet Mars, and a four-pointed star representing distant Earth.
Conceptualization
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
Conceptualization
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
Conceptualization
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
Collateral
We developed additional brand collateral inspired by NASA’s own guidelines and traditional space agency materials.
Collateral
We developed additional brand collateral inspired by NASA’s own guidelines and traditional space agency materials.
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
Conceptualization
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
Conceptualization
We began the project by moodboarding classic space agency identities and historical NASA mission logos. The goal was to create a timeless mark that sets a new standard for iconic mission branding.
In Application
Below is a collection of pre- and post-launch imagery, alongside marketing assets celebrating the mission's success.
In Application
Below is a collection of pre- and post-launch imagery, alongside marketing assets celebrating the mission's success.
The logo featured on the hull of the Atlas V 541 rocket.
Conceptualization
The logo featured on the hull of the Atlas V 541 rocket.
Conceptualization
The logo featured on the hull of the Atlas V 541 rocket.
Pre-launch
Conceptualization
Pre-launch
Conceptualization
Pre-launch
Successful launching of the Mars 2020 mission.
Conceptualization
Successful launching of the Mars 2020 mission.
Conceptualization
Successful launching of the Mars 2020 mission.
Promotional Featurings
The mission’s ambitious goals heralded a new era of space exploration, specifically regarding Mars and mankind further understanding the universe in which we live. To celebrate this milestone, NASA featured the mission and its logo across numerous high-visibility platforms.
Promotional Featurings
The mission’s ambitious goals heralded a new era of space exploration, specifically regarding Mars and mankind further understanding the universe in which we live. To celebrate this milestone, NASA featured the mission and its logo across numerous high-visibility platforms.
Promotional Featurings
The mission’s ambitious goals heralded a new era of space exploration, specifically regarding Mars and mankind further understanding the universe in which we live. To celebrate this milestone, NASA featured the mission and its logo across numerous high-visibility platforms.
The mission featured at Times Square.
Conceptualization
The mission featured at Times Square.
Conceptualization
The mission featured at Times Square.
Post-launch NASA media, and even featured on a LEGO product.
Conceptualization
Post-launch NASA media, and even featured on a LEGO product.
Conceptualization
Post-launch NASA media, and even featured on a LEGO product.
The logo projected onto the Eiger mountain, Switzerland by light artist Gerry Hofstetter.
Conceptualization
The logo projected onto the Eiger mountain, Switzerland by light artist Gerry Hofstetter.
Conceptualization
The logo projected onto the Eiger mountain, Switzerland by light artist Gerry Hofstetter.
3D Renderings
We created 3D renderings to contextualize the mark and demonstrate its application.
3D Renderings
We created 3D renderings to contextualize the mark and demonstrate its application.
Limited-edition merch
Created a limited collection of apparel to coincide with the Perseverance rover landing and celebrate the mission’s success.
Limited-edition merch
Created a limited collection of apparel to coincide with the Perseverance rover landing and celebrate the mission’s success.
